Data and rules
Metrics glossary
Use the glossary to understand traffic share, traffic ratio, 7-day impressions, click share, conversion share, and display positions.
Key metrics
- Traffic share
- The share of estimated search traffic attributed to a product or position.
- Traffic ratio
- The composition of traffic sources within the selected scope.
- 7-day impressions
- Amazon's seven-day impression signal for a search term or product.
- Top-three click share
- The share of clicks received by the three leading products in ABA reporting.
- Top-three conversion share
- The share of conversions received by the three leading products in ABA reporting.
- Organic rank
- The product's non-sponsored position for a keyword.
- Sponsored rank
- The product's advertising position for a keyword.